Overview
This privacy policy explains how Sundance Multiprocessor Technology Ltd. collects and uses personal data when you use our websites, buy our products, contact us, or otherwise interact with us.
This policy applies to the following websites and services:
- sundance.com
- store.sundance.com
- sundance.technology
- support.sundance.com (support forums)
Who we are
Sundance Multiprocessor Technology Ltd. is the data controller for the purposes of UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018.
We are registered with the Information Commissioner’s Office (ICO) under registration number Z7309407.
Data protection contact
If you have any questions about this privacy policy or how we handle your personal data, you can contact us using the details below.
Sundance Multiprocessor Technology Ltd.
Unit 20 Chiltern House
Waterside
Chesham
Buckinghamshire
HP5 1PS
United Kingdom
Telephone: 01494 793167
Email: gdpr@sundance.com
What personal data we collect
We collect and process personal data that you provide to us or that is generated when you use our services.
This may include:
- Name and job title
- Business contact details, including email address and telephone number
- Invoice and delivery addresses
- Order and transaction details
- Support and technical correspondence
- Any information you choose to provide when contacting us
When you visit our websites, we may also collect limited technical information, such as:
- IP address
- Browser and device information
- Language and usage information
How we collect personal data
- When you place an order or make an enquiry
- When you contact us by email, telephone, live chat, or via our support forums
- When we meet you at events or exhibitions
- When you use our websites
How and why we use personal data
We use personal data to:
- Process orders and deliver products or services
- Provide customer and technical support
- Manage customer and supplier relationships
- Run and improve our business operations
- Improve our websites and products
- Meet legal and regulatory obligations
- Send marketing communications where permitted
Lawful bases for processing
We only process personal data where one of the following lawful bases applies.
Contract
Where processing is necessary to perform a contract with you, or to take steps at your request before entering into a contract. This includes processing orders, deliveries, payments, and support.
Legal obligation
Where processing is required to meet legal obligations, such as tax, accounting, or other regulatory requirements.
Legitimate interests
Where processing is necessary for our legitimate business interests, such as managing customer relationships, improving our products and services, business communications, and maintaining security. We consider your rights and expectations when relying on legitimate interests.
Consent
Where we ask for your consent, such as for certain marketing communications or non-essential cookies. You can withdraw consent at any time.
We do not rely on other lawful bases unless we tell you at the point of data collection.
Cookies and similar technologies
We use cookies and similar technologies on our websites to make them work properly and to help us understand how they are used.
Some cookies are essential for the operation and security of our websites. We also use analytics and tracking cookies, including cookies provided by third-party services such as Statcounter and HubSpot, to understand how visitors use our websites.
The use of cookies is governed by applicable data protection and privacy laws.
Marketing
We may send marketing communications to inform you about our products and services.
Where required, we rely on your consent. In other cases, we may rely on legitimate interests, for example, when marketing similar products or services to existing business contacts.
You can opt out of marketing communications at any time by:
- using the unsubscribe link in marketing emails, or
- contacting us at gdpr@sundance.com
If you opt out, we will keep your details on a suppression list to respect your preferences.
We do not sell your contact details to third parties for their own marketing.
Sharing personal data
We may share personal data with trusted third parties where necessary to operate our business and deliver services. This may include:
- delivery and logistics providers
- payment service providers
- IT and hosting providers
- customer relationship management, email, and communications service providers
These organisations act on our instructions and are required to protect personal data.
International data transfers
We aim to store and process personal data in the UK. Where personal data is processed outside the UK, appropriate safeguards are applied in line with UK data protection law.
How long we keep personal data
We keep personal data only for as long as necessary for the purposes set out in this policy and to meet legal and regulatory requirements.
In general:
- customer and transaction records are kept for business and legal purposes
- marketing contact details are kept until you unsubscribe or object
- suppression list records are kept to respect your marketing preferences
When personal data is no longer needed, it is deleted or anonymised.
Data security
We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, or misuse.
If a personal data breach occurs, we will notify affected individuals and the relevant regulator where required by law.
Your rights
You have rights under UK data protection law, including the right to:
- access your personal data
- correct inaccurate or incomplete data
- request deletion of your data in certain circumstances
- restrict or object to processing in certain circumstances
- receive a copy of your data in a portable format
- withdraw consent where processing is based on consent
To exercise your rights, contact us at gdpr@sundance.com.
We normally respond within one calendar month.
Complaints
If you are unhappy with how we handle your personal data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.
We encourage you to contact us first so we can try to resolve the issue.
Automated decision-making
We do not use automated decision-making or profiling that produces legal or similarly significant effects.
Links to other websites
Our websites may contain links to other websites. We are not responsible for the privacy practices of those websites.
Changes to this privacy policy
We may update this privacy policy from time to time. Any changes will be published on our websites and, where appropriate, notified to you.